Interesting business model on the iPhone App Store

A friend recommended that I try out Live Poker by Zynga this weekend, the game is a really nice implementation of online Texas Hold-Em Poker, complete with friend codes so you can play with friends etc, very nice but not worthy of a blog post in itself.

What is worthy of the post is the business model that they are using, when you search for Liver Poker by Zynga on the iTunes Store this you get 6 hits ranging from free to £35. As far as I can tell you get the same exact game, the price just determines how much (play) money you start with and how much extra you get for free each week.

What a great idea…